Modern lifestyles: Veganuary

Situation

As you´ve read in “How Britain got so fat” the obesity pandemic is boosted globally. Our sedentary lifestyles – also due to the Covid 19 pandemic – contributes as well. The British Prime Minister even told his people to eat healthier to strengthen their immune systems. That says a lot about the established eating habits in Britain and elsewhere.

There are people who want change, they want their fellow citizens to take action, not only for themselves and their own well-being but for our fellow creatures and the environment as well. And they use people´s desire to slim down and their New Year´s pledge to do so. One of these organisations is the Veganuary campaign, meanwhile they are acting on a global scale.

Product idea

Your school is part of a sustainability campaign which is presenting itself on your school´s open day. So, you and your friends want to contribute to the creation of awareness for health and environmental matters. As you came across the Veganuary idea you want to make it the centre of a video that you want to present on the open day. You decide to make a video because this can also be used in an online presentation or the website of your school. You work through the material given and use them for your video.

Material for your research for the video:

Tasks

1 Group work: Brainstorm what you know about veganism. Make a mind map.

2 Watch the clip Is Veganism Healthy or Harmful?” on Youtube and write down the most important information.

3 What does the word “Veganuary” mean? Analyse the advert of the Veganuary campaign in Switzerland and read the informative text.

4 Watch the clip How Does Going Vegan Affect Your Cycling? | Hank’s Veganuary Results! – YouTube and find out what you can use for your project.

5 Reading comprehension: Work on the text and reading comprehension tasks on “Celebrities rooting for ‘Veganuary’ in UK to combat new rise in meat sales”.

Text: Celebrities rooting for ‘Veganuary’ in UK to combat new rise in meat sales

A A host of musicians, actors and sports stars have joined up with businesses and environmental groups in what they hope will be a successful push to get more people to ditch meat, fish and dairy in the new year. Friends of the Earth, Greenpeace, Sir Paul McCartney, Ricky Gervais, Lily Cole and Alan Cumming have all signed a letter calling for people to change their diet for “Veganuary”. “We cannot tackle climate change while we farm and eat animals on an industrial scale”, the open letter written by the Veganuary association says.

B Packham, an environmental campaigner and TV presenter, said there was a clear link between the climate crisis, large-scale meat-eating and coronavirus. “This virus leapt from animals into us as Sars, Ebola and HIV did – all because we were abusing the natural environment and the animals that live there,” he told the Observer. “So, nature has taught us a very harsh and cold lesson. If we don’t start understanding that we are all connected implicitly to nature, and that what we eat impacts on nature, we’re in deep trouble. That’s why the environmental aspect of veganism or vegetarianism has come to the forefront.”

C Veganuary’s organisers hope to persuade 500,000 people to try veganism in January. Some 350,000 took part last year. Global meat sales had begun to decline in 2019, after rising from around 71 million tonnes a year in 1961 to 340 million tonnes in 2018, according to the UN Food and Agriculture Organization. In the UK, sales of beef, lamb and pork dropped by up to 4% last Christmas, and supermarkets cater for rising numbers of “flexitarians” – those who cut back on meat.

However, lockdown has fuelled a boom in meat consumption. According to researcher Kantar, sales of turkeys were up 36% on last year, and sales of red meat and poultry grew by more than 10% each month until September.

D The Veganuary letter sets out the environmental arguments against meat. “Animal agriculture is responsible for an estimated 14.5% of all human-generated greenhouse gas emissions,” it says. “In recent years, more than 80% of deforestation in Brazil was to graze farmed animals, and still more forests are destroyed to grow crops to feed animals on farms around the world. Deforestation is serious for lots of reasons. It pushes wild species to extinction. It displaces indigenous peoples. It drives climate change. And it brings us in ever closer contact with wild animals and any viruses they may harbour, raising the risk of another pandemic.”

E Packham said there was evidence that soya produced in felled Brazilian rainforest had been used to feed chickens sold in UK supermarkets and fast-food outlets: “If you put that chicken in your mouth, you’re connecting yourself very directly with deforestation in South America.” But ethical eating was difficult even for vegans, he added. “Palm oil has led to the deforestation of Indonesia and Malaysia, and it’s in biscuits, shampoo … it’s frankly everywhere. We each of us consume 8kg to 9kg every year.”

He said the solution was not for the whole population to turn vegan. “The people I call ultra-vegans just want to stop all meat consumption overnight. But that would be no good for meat farmers. It would be no good for our landscapes, where low-intensity, good-quality animal husbandry and livestock farming are actually good for biodiversity. What we need is a transition where we eat less meat and pay more for it so we can put the profit in the farmer’s pocket.”

F Toni Vernelli of Veganuary said that while 2020 had brought hardship and heartbreak, it had also brought “an opportunity to change and build a better future” and “Our united message is one of hope, but we must all act now.”

Quelle: https://www.theguardian.com/lifeandstyle/2020/dec/20/celebrities-rooting-for-veganuary-in-uk-to-combat-new-rise-in-meat-sales

Reading comprehension

„Celebrities rooting for ‘Veganuary’ in UK to combat new rise in meat sales“

  • climate crisis
  • large-scale meat-eating
  • coronavirus

wir missbrauchten die natürliche Umwelt und die Tiere, die darin leben

oder

wir verstehen unsere direkte Verbindung zur Natur durch unser Essverhalten nicht

lockdown has fuelled a boom in meat consumption

  • Artensterben
  • Vertreiben von Ureinwohnern
  • schnellerer Klimawandel
  • noch engerer Kontakt des Menschen zu Wildtieren
  • und allen Viren, die diese haben
  • damit das erhöhte Risiko einer weiteren Pandemie
  • Kulturlandschaften
  • extensive Tierhaltungsbedingungen von hoher Qualität
  • und dadurch Biodiversität

He hints at the fact that the corona crisis is really a disaster but nevertheless holds the promise of change for the better if all of us see the need.

Group Discussion

Situation

For your video you have sampled loads of information on the question whether it is good to try veganism as a kind of New Year´s resolution to lose some weight and to help implement sustainable lifestyles – if not forever, at least for one month.

Before you finally start working on the video for the school´s open day, you discuss the issue with your group of friends and decide what you actually are going to use in the clip.

Presentation stage

Introduce yourself and your personal view towards veganism as it was before you´ve started on the project. (about one minute)

Discussion stage

The group discusses …

  1. the Veganuary campaign
  2. the chances veganism holds for health and performance
  3. the effect of veganism on the environment
  4. the effects on food shopping and retail chains

At the end briefly sum up the “musts“ for your clip.